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The domain positiveefforts.org states the following, "would like to thank you for visiting our site." I analyzed that the website stated " We hope that we can provide you with knowledge and assist you with services that you require." They also stated " Established in 1999, in response to a growing need for African Americans to receive education on HIVAIDS our services continue to expand to include Latinos and men that require testing and referral to other related services. As a Non-Profit Organization we appreciate any and all donations. And additional services to community." The meta header had houston aids testing as the first search term. This keyword was followed by houston hiv, houston hiv testing, and houston aids education which isn't as important as houston aids testing. The other words they used was positive effects aids. houston hiv education is also included but could not be understood by search crawlers.